Indian Trust for Rural Heritage and Development (ITRHD) is pioneering PRBH – the Preservation of Rural Buddhist Heritage, an initiative dedicated to safeguarding India’s rural heritage legacy. With an aim to set up an academy to train the next generation of rural heritage conservationists, ITRHD is hosting a conference where scholars from India and abroad will share their wisdom and directions to set up an international level institution.
At Subhojit For Sale, we bring this vision alive through social media artworks, carousels, and short films—designed to engage audiences with the lesser-told story of conservation and rural heritage.
Explaining ITRHD.
As India accelerates towards urban growth, the stories, traditions, and structures of its villages risk being forgotten. This film introduces the work of the Indian Trust for Rural Heritage and Development (ITRHD)—an organization dedicated to preserving rural heritage while fostering sustainable community development. From conservation projects to empowering local communities, ITRHD shows how protecting the past can build a stronger future.
Transforming Ashoka.
The story of Emperor Ashoka is one of history’s most dramatic transformations. Once a ruthless conqueror, Ashoka’s life changed forever after the devastation of the Kalinga War. He turned from a savage king into one of the world’s earliest and strongest voices for peace, compassion, and the spread of Buddhism.
This video traces that journey—from bloodshed to Buddhism—and explores how Ashoka’s legacy still shapes our understanding of leadership, morality, and heritage today.
The PRBH Logo.
Every symbol tells a story. The logo of PRBH – Preservation of Rural Buddhist Heritage draws inspiration from ancient Kushan coins and the timeless image of the deer, a central spirit of Buddhism symbolizing peace, compassion, and the Buddha’s first sermon at Sarnath.
This film explains the design philosophy behind the PRBH logo—how history, spirituality, and identity come together in a single emblem that represents the mission of conserving India’s rural Buddhist heritage for future generations.